Hey👉Mimka👀

Info

#art direction
#AI prompting
#iconography

Similarity is a group project developed as part of a school assignment. It critiques consumerism and the culture of "always more," where the ultra-wealthy seek ever more exclusive and inaccessible experiences.

We imagined an alternate reality—a planet eerily similar to Earth. In this world, historic landmarks are repurposed into temples of consumption: the Taj Mahal becomes a colossal shopping mall, Mont Saint-Michel transforms into a water park, and Kim Kardashian endorses this new, unattainable experience for the masses.

My role was to create an entire iconography that captures the essence of opulence and fiction with Midjourney.

School project
2023

w/ Camille Henry
w/ Enora Tertereau
w/ Mina Castro
w/ Huong Pham

Projects: ❶ DÉGAINE ❷ Distant Futures ❸ Amiamie ❹ Concrete ❺ Hidden Garden ❻ H-W3B ❼ Similarity ❽ La dualité du noir ➒ Resonata. Etcetera.