H-W3B is a student hackathon focused on Web 3 and blockchain, where the challenge was to create an identity that conveys the technological expertise of the very corporate organizing company while also appealing to young people to spark their interest in the competition. The identity needed to thrive in the digital realm.
I opted for a simple system using pixels and modular shapes, pairing a sans-serif font with a more "pixelated" typeface to echo the modular design elements.
The competition was a success and was renewed the following year, with a new primary color introduced to distinguish each annual edition.Work project
2023
@Sia Partners
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