Hey👉Mimka👀

Info

#art direction
#interaction design
#UI/UX
#typography
#print

Amiamie is a school project where we were tasked with creating a typographic specimen in both print and digital formats. We chose the free-to-use Amiamie typeface by Mirat-Masson, a sans-serif font derived from Helvetica, featuring ligatures designed to simplify gender-neutral writing.

We embraced the theme of inclusivity, and celebration of love for all. The transparency of a photography combined with sweet words, evoking a sense of intimate secrecy, revealing warm, loving texts that highlight the typeface. The digital specimen explores playful interactions with words, letters, various weights, and, most importantly, showcases the beautiful gender-neutral ligatures.

School project
2023

w/ Lily Diraison

Manifesto

Neutral + Hover state on the digital version of the specimen

The poster

The website

The final print version, A1 poster

Projects: ❶ DÉGAINE ❷ Distant Futures ❸ Amiamie ❹ Concrete ❺ Hidden Garden ❻ H-W3B ❼ Similarity ❽ La dualité du noir ➒ Resonata. Etcetera.