Dégaine
@degaine.so ↗
Creative Direction, Motion Design, Video Editing, Visual Identity Development
(Intro)
More than a kit, a statement of style.
DEGAINE is a digital media project dedicated to exploring football shirts as fashion icons rather than just sportswear.
I joined the team at the early stage to refresh the visual identity and produce engaging social-first content on Instagram and TikTok.
I joined the team at the early stage to refresh the visual identity and produce engaging social-first content on Instagram and TikTok.
(Context)
DEGAINE is a digital media project born to explore football shirts not just as sports gear, but as a true part of fashion culture. When I joined the team at the early stages of the launch, the concept and logo already existed, but the visual identity felt too static for a digital-first platform.
My role was to reshape the brand image to fit the fast-paced, vibrant, and experimental nature of social media, while also producing and editing content that could stand out on Instagram and TikTok.
My role was to reshape the brand image to fit the fast-paced, vibrant, and experimental nature of social media, while also producing and editing content that could stand out on Instagram and TikTok.
(Creative
Direction
& Visual Identity)
To shift DEGAINE into a more youthful and digital territory, I developed a refreshed identity around the existing logo:
• Animated logo treatment: the wordmark encircling the original logo to give it rhythm and movement.
• Color palette: a vibrant shade between fluorescent yellow (football jerseys) and energetic green (fresh turf), impossible to use in print, but striking on screens.
• Graphic language: raw, street-inspired visuals, influenced by collage, graffiti, and urban textures.
The aim was to create a bold, digital-native brand that connected football aesthetics with streetwear and fashion culture, a nod to how players like Jules Koundé embody the crossover between sport and style.
(Content Formats
& Production)
We experimented with several recurring video formats:
• Inspecteur Maillot ⟶ storytelling around vintage football shirts and their unique backstories.
• Sauce Maillot ⟶ interviews with artists and public figures sharing their passion for football shirts.
• Humoristic shorts ⟶ improvised, high-energy skits that leveraged the talent of our host Paul.
My role covered the full creative and production pipeline:
• Video editing from start to finish (2 videos per week).
• Subtitling and motion design for accessibility and rhythm.
• Music sourcing and sound design.
• Set preparation and visual direction during shoots.
This workflow allowed us to maintain a consistent production rhythm while keeping the brand identity cohesive across all touchpoints.
(Metrics)
⟶ Instagram: The account started with an inherited follower base, which explained a short-term decline as we redefined the editorial line. However, engagement stabilized as the new formats and identity took shape.
⟶ TikTok: Starting from scratch, we built steady organic growth thanks to punchy edits and platform-native storytelling. The consistency of posting (twice a week) helped establish the account as a fresh voice in football culture.
⟶ TikTok: Starting from scratch, we built steady organic growth thanks to punchy edits and platform-native storytelling. The consistency of posting (twice a week) helped establish the account as a fresh voice in football culture.
Qualitative impact: DEGAINE successfully positioned itself as a bridge between streetwear and football, with a strong, recognizable digital-first identity.
(My roles)
• Creative direction of the digital identity
• Motion design & animated logo
• Video editing (montage, subtitles, sound, motion)
• Set preparation & support during shoots
• Content strategy contribution (recurring formats & tone of voice)
(Key learning)
This project was an opportunity to combine creative direction with hands-on production. It taught me how to:
• Adapt and remix an existing brand identity for new digital contexts.
• Build a visual and editorial line consistent across formats and platforms.
• Balance creativity with the demands of fast-paced, high-volume production.
(Experience)
With DEGAINE, I helped transform a simple idea into a vibrant digital media brand, merging football culture, fashion, and street aesthetics into a cohesive online presence.
(Credits)
• Client / Media: DEGAINE
• My roles: Creative Direction, Motion Design, Video Editing, Visual Identity Development
• Team: Editorial & Content Team (interviews, scripting, hosting), Production Team (shooting, logistics)
(Highlighted reels available by clicking on the link under the title)
Thanks ❤